The Brand Effect

I am really intrigued by the concept of "Branding". I've read a few books on it. Read several blogs on it. Seen posting on facebook about it. It is amazing that Branding has evolved into more than just the a business logo, other graphics, or have your business is packaged. All this things are apart of your Brand. But, the Brand encompasses the value the organization offers through the entire experience of the customer or your target market. Seth Godin says that your Brand is the "promise the company makes." Lisa Fortini-Campbell, PH.D. says "A Brand is a lot bigger than creating a thematic name or color scheme or logo design for any product or service. A Brand is ultimately an impression that you leave on someone's mind." She also stated in an article that you can say that an event is innovative, but if the experience is not innovative, then that could have a negative impact on your Brand. The entire experience of your product or service is important and each touch point with the customer impacts your Brand.

Have you identified the following for your business?
1. What is your Brand or your perceived Brand?
2. Does everything you do center around your Brand?
3. Has anything happened within your business that is impacting your business in a negative way and what did you do to correct it?

Is Your Style in the Venue?

When planning your special event, two of the most important items to determine is your budget and venue. These two typically drive the rest of the decision making of all the to do's of the event. Identify your theme for your special event and select a venue that matches your style. If you have a beach theme, look for a venue with a lake or beach. If you are going for a modern appeal, look for an art gallery or an upscale venue with a non-traditional look. Maybe you want a venue with a royal appeal. Search for a venue with beautiful large chandeliers with a grand appearance. The key is to match your style to the venue!

Now you have finalized the venue, revisit your budget to determine how you want to spend the rest of your budget i.e., Catering (type of food), Cake, Decorations, DJ or Band, Photographer, Lighting, Videography, Invitations, Rentals, and more.

If you need an brief consultation on how to define the rest of your budget, email me at nproctor@eventswithexcellence.com.